pokemon go apk回顾2017，游戏产业度过了精彩(9)

Big publishers become better at digital retail??- Where previously game companies had relied on retailers to complete the final transaction, the growing success of digital sales has incentivized especially big firms to become better at this part of the process themselves. Specifically, to continue to drive their margins up, game companies will invest in staff and technology that will help activities traditionally handled by retailers, including price differentiation, inventory management, and in-app purchase optimization.

Mat Piscatella, The NPD Group

The coming year will be more evolutionary than revolutionary as the industry continues to shift from a product model to a live service one.

Growth in subscription services??- Exponential revenue growth in this area is something I expect to see in 2018. I expect EA Access to make its way to the PlayStation 4, the launch of Nintendos online service to be warmly received, services like Xbox Game Pass to expand and be promoted heavily, and the launch of new subscription services throughout the year. Combined with other existing services like PlayStation Plus and Xbox Live Gold, subscription services will be a significant growth area in the year.

Switch to lead the console market??- Nintendo Switch exceeded the expectations of many in both quality and quantity of released content as well as sales in 2017. I expect this momentum to carry over into 2018 and Switch to both sell the most hardware units as well as generate the most software revenues at retail over the coming year. Pokemon RPG for Switch is the true wild card. If Pokemon RPG for Switch releases in 2018, we could start seeing multiple Switch units per household, raising the potential ceiling on traditional console benchmarks. Even without that, however, Switch is poised to take market leadership as PlayStation 4 and Xbox One enter their 6th years in market.

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