pokemon go apk回顾2017，游戏产业度过了精彩(8)

Esports has its do-or-die moment??- After a solid 18 months of hype and easy money from investments, several stakeholders are on the hook to deliver. Activisions success with its Overwatch League will be regarded as a bellwether for the entire industry (even if that doesnt make a lot of sense because CS:GO and other titles are more organically grown than deliberately produced like Overwatch). With the eyes of the world on it, competitive gaming will be sluggish out the gate as a reconciliation sweeps the category (Ive been throwing cold water on expectations for a while now). Recovery follows after uninformed investors exit the space and allow esports to grow on its own strength (building a great user-focused experience), creating value for advertisers and platforms.

Share of ad dollars as part of publisher revenue continues to grow??- With the top of the digital charts dominated by a shrinking number of top firms, the industrys middle class turns to advertising to pay its rent. Second-tier publishers will rely on ads for about 15%-20% of annual revenue, compared to 70%+ for smaller outfits.

VR companies continue to shift focus away from games to enterprise applications??- In the absence of a killer app (which I predicted last year would happen but didnt) and a clear consumer monetization path, dev studios take their expertise to other industries and pursue a B2B strategy.

Apple introduces game subscriptions??- Maybe this is more of a want, but it seems to me that Apple can do a much better job connecting consumers to content by creating dedicated subscriptions. Facebook already created its own messenger for minors, so it stands to reason that Apple will follow suit with, for instance, a buffet-style subscription for kids games. I, for one, would gladly pay $10/month to not have my kid be exposed to all those low quality games that only exist because of ad revenue.

本文来自电脑杂谈，转载请注明本文网址：
http://www.pc-fly.com/a/shouji/article-66980-8.html