pokemon go apk回顾2017，游戏产业度过了精彩(12)

This year:

Further growth to come??- When the final tallies are pulled together early next year, IHS Markit is predicting world consumer spending on games to have broken $110 billion in 2017, with mobile games apps driving the most growth. In 2018, I expect the sector to deliver further growth of 8% propelling it to the $120 billion mark. Our outlook currently predicts that mobile games apps spending will break 50% share of the games market in 2018. Its share in 2008 was just 7%.

China is already the biggest games market and growing fast, much of this down to mobile spending. In China, mobile gaming is expected to overtake PC gaming as the biggest platform in 2017. In 2018, we forecast the China games market to break through the $30 billion level.

Sony, Microsoft, Nintendo in 2018??- I expect 2017 to be the peak year of PS4 hardware sales and for there to be a decline in 2018. At present, I do not expect the launch of the Xbox One X to narrow the gap in market share between Microsoft and Sony. Combined sales of Xbox One and PS4 consoles are predicted to be a little less than 24m in 2018, with Sony outselling Microsoft by over two times.

Currently, I do not expect Nintendos Switch to outsell PS4 next year, although it is not out of the question. Much will depend on the Switch release pipeline, availability of content which resonates with a wide audience and bundling or pricing strategies in the second half of 2018. I also expect Switch to launch in China in 2018.

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