pokemon go apk回顾2017，游戏产业度过了精彩(14)

I predict that 2018 will be the year we see a much more expansionist strategy from Chinas leading publishers. Tencent and NetEase are starting to globalise their mobile games output and that will escalate next year. Further investments and acquisitions of Western games companies are also on the cards.

Lastly, I expect there to be solid growth in augmented reality apps spend in 2018. The arrival of Apples ARKit and Googles ARCore and the 2018 follow up to Pokemon Go Harry Potter: Wizards Unite should push AR apps (including games) spend over $2 billion in 2018.

Outside bets for 2018??- Steam to be banned in mainland China; Tencent to expand WeGame PC game distribution platform to markets outside China; one or more governments (outside of China) to decide that self-regulation of loot boxes/microtransactions is not working and intervene; PUBG to be the big esports story of 2018, not The Overwatch League.

Michael Pachter, Wedbush Securities

Last years report card:

PS4 to $199 before year-end (A+, happened over Black Friday weekend); No Rockstar games other than RDR2 (A+); CoD returns to glory with MW title from Sledgehammer (B-the title is WWII, but my prediction was that it would NOT be Advanced Warfare, and that Activision would endeavor to get fans back into the fold); Super Mario Run to flop (A+, Nintendo made a strategic error with Free to Start and the game flopped); Pokemon Go drops out of top 10 in every country with a population over 20 million (D, the game is top 10 in a handful of large countries still-Im surprised at its staying power); the Switch is sold out through September (A-, supply showed up the last week of September); Xbox Scorpio priced at $399 (F, price was $499); the next Elder Scrolls installment comes out (F); the next Half Life does not (A).

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