pokemon go apk回顾2017，游戏产业度过了精彩(7)

Activision will make $100 million in ad revenue Activision is currently experimenting with some of King Digitals minor titles and will roll this out further mid-2017.??This one holds but needs more time. Kings retooling of its title inventory is taking the long way around.

Overall my predictions were in the right ballpark in terms of amounts and companies. But perhaps my enthusiasm for some of these changes led me to expect a shorter timeline than what happened in 2017.

This year:

Amazon buys GameStop??- With console hardware starting to slow and VR unlikely to replace gaming as a product category in the short-term, the specialty retailer will be forced to reduce its footprint. The 6,100 retail outlets worldwide will play an important part in Amazons ability to deliver gaming and consumer electronics worldwide.

Ubisoft sells off a minority share to a large Asian game company??- Because consolidation continues to be the dominant trend in the European media landscape throughout 2018, Vivendi wont go away even if theyve recently relented a bit on pursuing Ubisoft. The French publisher has other plans, however, and will sell off a piece to (1) ensure sustained creative freedom and (2) build on its recent successes.

Publicly traded firms are forced to become more transparent??- On the wings of loot box drama and regulatory changes in early 2018, publishers will be forced to change their reporting standards (broader write-up??here)

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