索尼walkman历代手机 英汉对照：索尼扭亏为盈但仍面临挑战(2)

然而，在平井一夫登上索尼东京总部的舞台时，他看上去既不自满也不兴高采烈。相反，他向员工们发出一个暗淡的警告：“我最担心的是，一旦人们觉得索尼已重振旗鼓，他们将不再有危机感。索尼walkman历代手机”

Mr Yoshida then followed with a grim acknowledgment that it will have taken 20 years for Sony to surpass its 1997-98 profit level if it achieves its guidance this year. In his words, Sony was a “company that couldn’t outperform its past for two decades”.

接着，吉田宪一郎告诉大家一个冰冷的现实，即如果索尼今年能实现盈利指引，也需要20年时间才能超越其1997-98财年的利润水平。用他的话说，索尼是一家“20年无法超越其过去的公司”。

The underlying fear, shared by some investors, is that Sony’s recovery is fragile. Analysts bullish on the stock say its business model is steadier now with its focus on subscription packages that offer recurring revenue, instead of just selling a Bravia television or a PlayStation gaming console.

根本层面的担心（一些投资者也有同样的担心）是，索尼的复苏相当脆弱。看涨索尼股票的分析师们说，由于索尼目前专注于能够提供经常性收入的订阅包，而不只是出售Bravia电视机或PlayStation游戏机，其业务模式更加稳定了。

Sony, however, is still a consumer electronics group, and its television and mobile phone divisions, which have turned profitable under Mr Hirai, face high levels of competition from South Korean and Chinese rivals. Sony officials privately complain about its brand being forever identified with its super successful Walkman music player and the Trinitron TV. But the question of the next big hit will continue to haunt the group as long as it remains committed to selling consumer products.

然而，索尼仍是一家消费电子集团，其在平井一夫的领导下扭亏为盈的电视和手机业务，面临着来自韩国和中国竞争对手的激烈竞争。索尼高管私下抱怨称，索尼的品牌被永远与其超级成功的随身听(Walkman)和特丽珑(Trinitron)电视联系在一起。但只要索尼仍致力于销售电子消费产品，什么是下一类畅销产品的问题就将继续困扰该集团。索尼walkman历代手机

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