power bank怎么使用 Smartisan Lacks Something Vital in Building a(4)

For third-party brands, Smartisan won’t improve their brand popularity and publicity much. Instead, participation in Smartisan’s Craftsmanship Alliance will only confuse users more about their brand and products. Since customers can’t have a clear impression of Smartisan’s products, they can’t relay that impression to its sideline products, which will ultimately affect their consumption decisions.

To wrap up, without a clear brand and product positioning, Smartisan still has a long way to go to catch up with Xiaomi. In this case, it’s hard to understand why Smartisan wants to follow the path of Xiaomi and form an alliance too. After all, it might only end up with something that look similar on the surface but operates entirely differently underneath.

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