power bank怎么使用 Smartisan Lacks Something Vital in Building a(2)

Why is smartphone sales so important? Well, for smartphone makers, smartphone sales determines the sales of sideline products, to a certain degree. Take one of the most popular Xiaomi sideline products, Xiaomi Smart Band (a smart wearable device made by a company Xiaomi invested in) for an example, its sales volume reached 11.6 million by September. Therefore, it’s reasonable to predict that its annual sales volume might reach 15 million, roughly 16 per cent of that of Xiaomi smartphones. The figure will be even lower when it comes to other less popular sideline products, such as Mi Power Bank, Mi Air Purifier, Mi Floor Sweeping Robot, etc. From this aspect, it’s no easy to predict how many sideline products Smartisan could sell.

However, it’s worth noticing that Xiaomi’s success has to do with the high coupling effect and high quality-price ratio of its sideline products. Since foundation, Xiaomi is known for its high quality-price-ratio products. Although its sales plummeted for the past two years, its persistence on quality-price ratio never changed. In fact, high quality-price ratio is also the very reason Xiaomi succeeded in the Indian smartphone market.

Smartisan's rumored $ 110 electric water heater

Yet, so far, it seems that Smartisan’s sideline products will have neither of these advantages. For example, it is revealed that Smartisan was busy developing an electronic water heater to be priced at RMB 699 (around $ 110). If true, I really doubt who’s going to buy this product. After all, Xiaomi’s similar product is charged at only RMB 199 (around $31.4).

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