加之用户画像及场景分析，是否有我想要的？(4)

In terms of value-added services, in addition to existing shopping malls, literature, movie tickets, games, etc., the two can actually further expand the needs most related to video. Existing value-added service content should be related to video as much as possible. For example, in iQiyi, literature sells novels of the same name in movies, and stores sell costumes of Korean drama heroines (while watching dramas while shopping), etc.; Tencent game portals can also be integrated with game live broadcast modules , Increase the flow of each other.

In addition, starting from the user's usage scenario, the existing content in the video can be connected with value-added services. For example, Tencent’s video education module and Tencent’s open courses open each other’s entrances to attract each other; for example, the tourism module in the video adds cooperation with platforms such as Ctrip and Tuniu, selling or giving away VIP member travel discount coupons, etc.; for example, food programs cooperate with Xinmei University , Selling or giving away tasting coupons for new stores, etc.... The ultimate goal is: when users watch non-stop categories of videos statically, they must have some desire for the content in them. For example, people who love to sing love to watch "The New Voice of China", or watch music programs to ignite the desire to sing, people who watch food shows often salivate the gluttonous among them, and those who watch live games must be game fans and travel shows. People are full of expectations for the introduced scenic spots... These user psychology can be explored and used by the video platform, following the user's inner needs, providing users with more value-added services.

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